What Is the Microniche Magnet?

The Microniche Magnet is a Step 5 lesson about endorsements and shoutouts: creating natural chances for relevant people to notice and support your book.

The Microniche Magnet is a lesson in Step 5 · GROW about endorsements and shoutouts. It helps you create natural opportunities for relevant people to notice and support your book.

What does the Microniche Magnet cover?

On the Step 5 roadmap page it sits under Start Making the Right Connections, labeled "Endorsements & Shoutouts". Create natural opportunities for relevant people to notice and support your book.

Step 5 · GROW also lists "A strategy for endorsements & shoutouts" among the things you walk away with.

Where do I find it?

1. 1Click STEP 5 · GROW in the left sidebar.
2. 2On the roadmap page, find Start Making the Right Connections.
3. 3Click The Microniche Magnet.

It is also in the Step 5 lesson list as "The Microniche Magnet", right after the "Your Launch Team" lesson.

Where can I find people to approach?

Your Step 1 research may already have given you a head start. The Monetization Gap Generator (Step 1 · FIND) finds paid Substack newsletters in your niche, and the Course Coach explains that these newsletters are potential collaboration and shoutout partners at launch. Paid newsletter writers have engaged, paying audiences in exactly the niche you are targeting.

• ✦Bookmark the newsletters from your Step 1 report now.
• ✦When you are ready to promote in Step 7 · LAUNCH, these writers are the first people to contact for shoutouts and features.
• ✦Newsletter offers in the Step 1 reports can suggest topics people value, but they do not prove paid subscriber numbers or demand for your particular book.

If you have a Step 1 report, look at it again with this lesson open.

How does this fit with the other connection lessons?

The three connection lessons sit together under Start Making the Right Connections:

1. 1Find Your Influencers helps you identify people already connected to the readers you want to reach.
2. 2The Microniche Magnet is about endorsements and shoutouts.
3. 3Proof Pak Outreach is about giving people something valuable and compelling to react to instead of just asking for a favor.

Together with the rest of Step 5, they lead to "Connections with influential people", "Ideas for guesting on podcasts and more" and "Real momentum before you launch".

Not sure where to start? The Course Coach inside the app guides you through each step, so you are never stuck on a button.

Last checked in the app: October 14, 2026.