How to Use the Campaign Strategy Generator

Enter your Kindle price and whether you are in Kindle Unlimited to receive a copy-ready campaign setup guide with starting bids and match types.

The Campaign Strategy Generator (Step 8 · EXPAND) asks you for your Kindle price and whether your book is in Kindle Unlimited. It then writes a personalized, copy-paste-ready campaign setup guide that you read while you set up each campaign in Amazon Ads Manager.

What do I fill in?

• ✦Kindle Price. The price of your Kindle book.
• ✦KU Enrolled? Choose Yes or No. KU means Kindle Unlimited.

Click Generate. The tool uses your Gemini key. Connecting a key is super easy, takes only a few seconds, and the app guides you through it step by step. Using your own key is free or minimal in cost. See How do I connect my AI key?.

What does the guide tell me?

It works out your breakeven ACoS for you. ACoS means advertising cost of sale: ad spend divided by the sales your ads brought in.

• ✦For a Kindle price of $2.99 or more, the guide uses a 70% royalty, so breakeven ACoS is 70%.
• ✦For a price below $2.99, the guide uses a 35% royalty, so breakeven ACoS is 35%.

Any ACoS above breakeven means you are spending more on ads than the book earns from them.

It also determines which number you should track:

• ✦If you are not in Kindle Unlimited, you track ACoS.
• ✦If you are in Kindle Unlimited, you track TACoS, because ACoS only sees sales revenue, not page read (KENP) royalties.

What starting bids does it give me?

The guide gives exact starting bids, match types and bidding strategy for every campaign type.

Daily budget, placements, audience adjustments and negative keywords are all explained in How to Run Amazon Ads for Your Book.

Which generator makes my keywords?

The Amazon Ads Keyword Generator makes the keyword lists. The Campaign Strategy Generator is the second Step 8 ad generator, and it writes the setup guide.

Does it work for other countries?

The Campaign Strategy Generator is deliberately not part of the Amazon Ads Translation Generator. Its content is bid dollar amounts and Amazon Ads Manager navigation steps, not language content worth translocating. For another country, use the Amazon Ads Translation Generator for the keywords.

Not sure where to start? The Course Coach inside the app guides you through each step, so you are never stuck on a button.

Last checked in the app: October 14, 2026.